Resume

B.S. Media Arts & Design
Creative Advertising concentration

minor: British Communication & Media

study abroad: SMAD London, spring 2025

2022-2026

during my time at James Madison University's school of Media Arts & Design, i built a strong foundation in creative concepting and visual communication design within the creative advertising concentration.

my coursework focused on developing advertising campaigns from concept to final execution, blending strategic thinking with hands-on design work.

Education

James Madison University

  • Creative Advertising Campaigns

  • Elements of Creative Advertising

  • Introduction to Advertising and New Media

Related Courses

  • Visual Communication Design

  • Foundations of UX Design

  • Copywriting for Advertising

  • layout design

  • visual communication design

  • concept development

  • campaign design

  • illustration

Creative Skills

  • print production

  • brand identity

  • graphic design

  • typography

  • storyboarding

  • mood boards

  • InDesign

  • Illustrator

  • Photoshop

  • Squarespace

  • Figma

  • Canva

Skills

Design Software

  • served as graphic designer for a 5-person team producing a full brand campaign book for FAGE Yogurt

  • designed the Dukes Develop agency's own logo and brand identity

  • designed and produced the campaign book in Adobe InDesign, managing bleed and trim setup, pagination, and print-ready PDF export

  • developed visual concepts and compiled ad headlines, contributing to overall campaign creative direction

  • prepared final presentation materials for a client-style pitch

  • self-initiated an internship built around independently developed marketing and social media advertising concepts, pitched directly to store owners based on customer observation and floor interactions

  • designed a customer feedback survey (surveying 50+ customers) along with the accompanying print and online advertisement, incorporating ownership priorities and key factors affecting customer experience

  • analyzed survey results to identify customer experience gaps, then developed and presented improvement strategies to ownership

  • redesigned and remerchandised the women's department layout across both the flagship location and a newly opened second location, increasing sales and customer engagement at both stores

Experience

Graphic Designer, Dukes Develop (Student Creative Agency)

SMAD 443: Campaigns Capstone, James Madison University, spring 2026

Marketing & Creative Project Lead (Self-Initiated Internship)

Assistant Buyer and Department Manager, Surfers Supplies

view letter of recommendation
view letter of recommendation

Surfers Supplies 2025

  • promoted from sales associate to assistant buyer and manager of the women's department

  • selected and ordered Surfers Supplies brand clothing for the women's department across two consecutive summer seasons, exercising independent judgment on style, fit, and customer preference

  • assisted in creating social media content

  • led merchandising and visual floor planning

  • responsible for onboarding and employee orientation

2022 to present

Additional Design Work

  • design original fine-line floral illustration work, including personal tattoo designs, translating hand-drawn concepts into finished digital pieces using Adobe Illustrator

  • maintain an ongoing personal practice across embroidery, painting, drawing, and mixed media, spanning traditional 2D studio art

Achievements & Awards

Scholastic Art and Writing Awards

Gold Key and Honorable Mention, 2022

Delaware Art Museum, Featured Artist

Limited Exhibit, 2022

JMU Presidential Scholarship

2022 to 2026